by Jasper Jones | Oct 12, 2023 | Sync Licensing
Introduction Sync licensing, also known as synchronization licensing, is the process of granting permission to use music in synchronization with visual media, such as film, television shows, commercials, video games, and online content. It is a mutually beneficial...
by Jasper Jones | Oct 5, 2023 | Booking Shows
Introduction Booking a hip hop show in 2023 is an exciting endeavor for aspiring hip hop artists looking to showcase their talent, gain exposure, and connect with their audience. However, navigating the world of venue scouting, promotion, and negotiations can be...
by Jasper Jones | Oct 4, 2023 | Music Marketing
Understand Your Genre and Its Audience While you want to avoid pigeon-holing yourself, have a clear understanding of what genre(s) your music falls into. This will give you a starting point for discovering your potential audience. Research the typical demographics,...
by Jasper Jones | Oct 1, 2023 | Guerilla Marketing, Music Marketing
Using Gorilla Marketing To Grow Your Local Scene Want to grow your music career? Combining your digital marketing with local marketing is essential to succeed. I like to refer to local marketing as Guerilla marketing. Your hometown crowd can be the heart of your...
by Jasper Jones | Sep 28, 2023 | Music Marketing, Social Media
The music industry has been transformed by the digital age, with artists now having the potential to reach audiences worldwide at the touch of a button. This evolution has also generated new promotional strategies, with ‘music’ and ‘micro-content’ at the forefront of...
by Jasper Jones | Sep 27, 2023 | Mental Health
The Pressures of Musician Life The music business can often feel like an anxiety pressure-cooker. The nonstop stress of chasing streaming numbers, social media fame, touring demands, recording perfectionism – it’s relentless. Studies show music professionals are up to...
by Jasper Jones | Sep 22, 2023 | Music Marketing
In today’s rapidly evolving music industry, technology plays a pivotal role in shaping the landscape for artists and music fans alike. With streaming platforms like Spotify dominating the market, it has become crucial for artists to navigate the digital realm...
by Jasper Jones | Sep 15, 2023 | Music Marketing
Music marketing is a crucial aspect of building a successful career in the music industry. It involves promoting your music to reach the right audience, creating a strong fan base, and generating revenue from your music. Whether you’re a band, solo artist,...
