by Jasper Jones | Oct 12, 2023 | Sync Licensing
Introduction Sync licensing, also known as synchronization licensing, is the process of granting permission to use music in synchronization with visual media, such as film, television shows, commercials, video games, and online content. It is a mutually beneficial...
by Jasper Jones | Oct 5, 2023 | Booking Shows
Introduction Booking a hip hop show in 2023 is an exciting endeavor for aspiring hip hop artists looking to showcase their talent, gain exposure, and connect with their audience. However, navigating the world of venue scouting, promotion, and negotiations can be...
by Jasper Jones | Oct 4, 2023 | Music Marketing
Understand Your Genre and Its Audience While you want to avoid pigeon-holing yourself, have a clear understanding of what genre(s) your music falls into. This will give you a starting point for discovering your potential audience. Research the typical demographics,...
by Jasper Jones | Oct 1, 2023 | Guerilla Marketing, Music Marketing
Using Gorilla Marketing To Grow Your Local Scene Want to grow your music career? Combining your digital marketing with local marketing is essential to succeed. I like to refer to local marketing as Guerilla marketing. Your hometown crowd can be the heart of your...
by Jasper Jones | Sep 28, 2023 | Music Marketing, Social Media
The music industry has been transformed by the digital age, with artists now having the potential to reach audiences worldwide at the touch of a button. This evolution has also generated new promotional strategies, with ‘music’ and ‘micro-content’ at the forefront of...